The image of your company in internet is the key to success. Make your reputation online plan and anticipate any situation
Internet and, especially, social networks have brought great advantages to the traditional trade. Now you have the possibility of selling around the world, have a more close relationship with your clients, respond to your questions almost immediately... but what happens when the comments are not positive, when customers are unhappy, when an unfortunate message is sent? Unfortunately that also reaches a wide audience, and often faster than good news, creating a bad image of your brand online. No matter if you have an active presence on the internet because users are there and you can't help that they talk about you.
If you think that you do not you can pass and that a single negative comment can do you harm, you are wrong. No one is free to the user and, therefore, for how you should react to critical situations and how to improve the image your customers of your business is necessary to count with a Plan of online reputation.
The reputation is the union of three factors according to Bertrand Cesvet:
While the answers to these three questions is the same there will be no problem, but just a second that this will change and be prepared to learn how to act will be the difference between an overcome crisis and a discredited company.
Similar to planning for any type of marketing strategy, anticipating a crisis for react also controlled should be indispensable. To do this, in digital reputation plan it has to be in line with the communication plan, there is coherence between the two.
To have your reputation under control you must take into account several aspects:
Don't expect to be too late and beginning to work to make the image of your brand online flawless
No customer questions for the moment.
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