Campaign Adwords

If you're thinking of creating a marketing campaign for your company, you've been thinking of starting with a pay ad campaign on Google that places you in the top positions of the list, but do you really know what you're doing and how Google Adwords works?

What is Google Adwords and how does it work?

Google Adwords is the platform that Google uses to create sponsored advertising, that is, SEM campaigns.
The SEM, Search Engine Marketing (Marketing on Search Engines), is based on the use of tools and the development of strategies to increase the visibility and accessibility of a website thanks to search engines. Unlike SEO (Search Engine Optimization), SEM campaigns are not free, as Google charges the user by CPC (click cost) to make about their ad. In this way, to greater traffic, greater cost of the campaign. It is the advertiser that indicates the maximum amount that is willing to pay for each click of a given word since, obviously, not all words have the same cost or the same competence.

What benefits can Adwords bring to my business?
Appear in the first positions of Google: This is the main advantage and from which all others will derive, but getting to be the first does not depend solely on your investment. Google will reward the quality of your ad and your website.

• Increase traffic: Appearing among the first search results will generate many more visits on your website.
• Segmentation: SEM campaigns allow the targeting of your campaign to be targeted very well. You can define your campaign based on age, sex, hosts, geographic location, and even determine what time your ad will appear.
• Conversions: If your ad goes directly to your potential audience it will be much easier to achieve conversion and get loyal customers.
• Short-term results: Just as getting a good position on Google via SEO requires a lot of time, work and effort, with your SEM campaign you will see how your ads receive visitors within minutes of being published.

Is an AdWords campaign really effective?

In relation to other types of advertising, we have to say that payment campaigns in Google are very effective. Just show you who you want and when you want, which makes the ad look right at your potential customers.

But, like everything, achieving results requires knowing the tool very well and having experience. Adwords is based on a complicated bid system and needs an important previous study so it is advisable to have the support of experts who know where and when to invest. What good is a campaign with a very high CTR (Click Through Ratio), if no visit becomes sales? You will be spending hundreds or thousands of euros without achieving any results.

At AlabazWeb we have a team of Google-certified marketing experts that will help you optimize your campaign and get the maximum performance of your investment, knowing at all times where your money is and the performance it generates for your business. The key to the success of an AdWords campaign is not to have a big budget, but to know how to handle it.

Would you like to complement your SEM campaign with SEO? We can help you, too. You can see all the information here.