Improve load speed (WPO audition)

Is your website slow and would you like to reduce your loading times? Well, you're making a big decision because having an optimized website will bring great benefits to you. If you are not clear if your website needs to increase its response speed, we can perform a WPO (Web Performance Optimization, optimization of web performance) audit of your site to know if slowness depends on the server, the magnets, the modules... More information here. When we know where to act we will begin to do our work so that you have a more effective website every day.

But what is the WPO?

The WPO (Web Performance Optimization), or what is the same optimization of web performance, it is responsible for improving the functioning of a website both at server and user level. In this way, faster, less heavy and more effective websites are achieved.

To know the performance of your website and know what can be changed to improve response time, it is necessary to perform a WPO audit. This report is based on the analysis of the site loading time from different locations, browsers etc. to take into account all possible variables and similar to the real environment. Based on these data, a guide with recommendations about what to do to improve web performance and reduce server load. In this way, you will also be able to optimize your resources and get better results.

Your web load speed can determine the success of your business

When the customer accesses your website, he expects your home to be shown almost instantly. If you have to wait for several seconds, it is very likely that you will take off and leave. You may think that a couple more seconds won't make a big difference, but you're wrong, that little moment can be the key to turning a bounce into a loyal customer. In addition, the speed of your website also affects the time a user spends on your site. If the customer has to wait and wait, consult less pages, they will leave before and the conversion rate will be reduced considerably.

Why is web speed so important?

If you are not enough to know that your customers will leave if your website is not optimized, there are other reasons why you do not wait any longer to improve your WPO.

• Improves the image Google has of you: This great search engine likes effective and optimised websites, so if you reduce the loading time of your site, Google will consider it to reward you:

1. SEO positioning: I'm sure you'd like to take the first positions on Google's result pages. Well, if your website is slow, you're going to have it really hard, because the search engine takes this factor into account when it comes to giving a privileged position to your website. In addition, there is a basic issue, if you are optimised Google will be able to index more pages in less time and your organic positioning will improve, even without any SEO strategy. If you want to take advantage of this advantage and enhance it, we can help you manage the natural positioning of your website. Be cool.

1. SEM positioning: If you also decide to invest some money in payment positioning, having an optimized website will help you save. This is because Google uses the Adwords Quality Score to calculate the cost per click, CPC, you will have to pay according to the quality of the ads. How do you improve the quality of an ad? It's clear, reducing your load time.

• Web traffic: If your website is higher in SERPs (seeker results pages) your web traffic will go up and this will result in an increase in your conversion rate. If a hundred customers arrive and they're longer, it's easier to sell than if only one and only a few seconds remain in your e-commerce.

• Server: Another great benefit that the WPO will give you is that you will reduce data transfer and therefore optimize the performance of your server and make better use of your resources.

How can web speed be improved?

The load speed of a site is determined by various factors.

• You have not chosen the right hosting for your business. Each company has a few needs and must choose the server that can offer the best results. In Alabaz we have a specially created hosting service for PrestaShop and we can advise you on your needs.

• Images are not optimized: If you have many photos on your site and have not optimised them, they are very large or, even, they are uncooled images that should be deleted, you will greatly slow down your site. To automate the management of this type of files and compress them without losing quality, you can see all the options that AwimagesTool offers.

• You have many modules installed: You've been installing modules and more modules and now you only use half, but there they are. Very bad, everything that is not used is occupying a precious space on your server and reducing the effectiveness of your website.

• Improve CSS pages and code: This, although more technical issues, will give you great benefits. These are improvements that are based on compressing code, setting at what time certain files should be uploaded or reducing the number of requests to the server.

There are many actions that can be carried out to improve the optimization of your website. If you don't know where to start and prefer that we take care of finding the best way to improve the load speed of your website you just have to contact us. Our experts will be able to give you those seconds that will help you make the difference.