Increase sales from your online store on Black Friday and Christmas thanks to the mobile

Mobile or smartphone has become indispensable in daily life and it is already used for any type of action, does not even need to carry cash or a card above if you have a smartphone.

In a study of Flurry Analytics You can see the growth that has taken in 2016; but in 2017 that growth remains faster. Consumer trends are marked from everyday life and you have an online store already is not enough without a responsive web design or a mobile application.

In addition, it is an indisputable reality that about 40% of annual sales occur between the eve of Christmas and the January sales, both physical stores and online. The last weekend of November is which gives rise to the Black Friday and Cyber Monday that it is already regarded as the official start of Christmas shopping. Consumers eagerly this first big event with discounts that can reach 80%. Many of them with planned purchases and another in an effort to find "the bargain", doing that many purchases are compulsory.

Prepare your Prestashop store to capture sales and improve the customer experience

There are many strategies marketing online that we could describe for Black Friday and Christmas; but we're going to start with a very important aspect. your Prestashop is 100% responsive?

Google gives priority above all the user experience and puts to work for this organic SEO. We live in a world dominated by mobile phones and user consumption habits have changed. The majority of purchases still becoming the computer; but the searches and the choice is made from the mobile so it should give it all the weight and the importance that has.
Have a responsive design template (adapts to reduce the size of the window) is the first step for your buyers have a good shopping experience and they have easily navigating the page. The second step is to be well optimized for tablets, mobile and even smart TVs showing only the essential elements for each case.
You can do a test of your website in think with Google: a tool test that will give you results online of how charging your Prestashop ecommerce on mobile phones instantly.

If the version of your Prestashop store is old and does not have templates responsive we can offer you different solutions: upgrade to a higher version, as it can be PrestaShop 1.7, or develop adaptation to measure if you have a personalized store. Consult us If you have any doubts, as experts in Prestashop we will offer you the best solutions for a responsive web design.

Increase your sales with your mobile friendly store

2016 more than half of the searches were carried out from mobile (53%) to the detriment of computers (36%). Help customers find you so the weekend of Black Friday and Christmas can be decisive in the success of your eCommerce.

Greater number of accesses from other devices

Access to web pages from the mobile exceeds two years entering pages from your computer. And progression continues to grow.
Tablets, Smart TVs are other two devices that have downplayed the use of the computer.

Higher rate of conversion and reduction in the rate of rebound

It is important to make that access to the web; But if once the customers visiting your online store will be a few seconds is as if you had not achieved anything. This situation is very common if web design is not responsive.

You will improve your SEO

From July 2015 Google penalizes on organic positioning any website that is not responsive. This has led to a drop in visits and lost sales.

It improves search for geolocation

If you own a local business associated to your Prestashop store a responsive design It will benefit to your viewing from mobile devices according to proximity through Google Maps, places or business.

Conclusion

Sell more during the time of increased consumption of the year has as a prerequisite to be where your customers seek you: on your mobile or smartphone. And then develop a strategy of marketing actions of mobile marketing that converts into sales.