Twitter Ads

Like the rest of social networks, Twitter is opting to allow users to create their own advertising campaigns. If you consider that your potential audience is a regular user of this platform, you cannot miss the opportunity to show your brand and products from this path. Stop. create ads on Twitter the first thing you need to know is the right tool, Twitter Ads.

What is Twitter Ads?

Twitter Ads is the tool to create advertising in Twitter. Thanks to it it is possible to promote tweets or profiles, generate more traffic, get followers and interactions... in order to make known a brand, a company or a product.

Create your Twitter campaign by setting your goals

It works from what you need, Twitter Ads allows you to create different types of shell to achieve your goals at every moment.

• - tweet interactions:This type of campaign is intended to spread to a content.
• - Click on the website or conversions: With this option you will get customers to go to your online store or to a landing page specially created for it.
• - App installations or app interactions: If you want to show your audience a new mobile app and allow them to try it, to consult, etc. this is the type of campaign you need.
• - Followers: Pay attention to your potential audience and get more audience for your Twitter account.
• - Potential customers on Twitter: Create an action call for your potential customers to email you with just one click. You will increase your leads directly and easily. Now you just have to choose the best type of campaign based on the goals you want to get to make the campaign a success.

Advantages of Twitter Ads for your company

After knowing how Twitter Ads works is the time to know if this kind of advertising can really be effective for your company. These are the advantages you can get when promoting on Twitter:

• 1.- Great audience: Currently Twitter has about 320 million users, so it is a big window in which to show the world your company, your brand and your products and, although users are not registered, they can also see advertising. In addition, this social network is constantly growing so the public will continue to increase more and more.
• 2.- Direct contact with customers: In other ways, customers associate contact with brands as something invasive. This is not the case of twitter, users are wanting brands to answer and relate to them.
• 3.- Participation: Twitter users are very active and write, read and review their profiles several times a day.
• 4.- Segmentation: Twitter offers the possibility of performing various forms of user segmentation, which allows creating campaigns aimed at a very specific audience. For example, you can divide your customers by language, gender, by device... But you can also choose other very interesting options such as splitting your audience according to the accounts they follow, by their behavior patterns or by keywords.
• 5.- Real-time monitoring: Twitter makes available its users the tool tracking offering real-time information about your campaign. You will have data on the number of prints, campaign cost, conversions... and you will be able to download all the information.

Do not wait any longer and start enjoying all the opportunities offered by Twitter to increase traffic and conversions in your PrestaShop store. We will help you create a campaign tailored to you. Be cool!