Facebook Ads

Facebook users are becoming more and more. In fact, it is rare to find someone who does not have a profile on this social network, but how to advertise on Facebook? Do you know the tool necessary to create these campaigns? Are they really effective?

Facebook Ads, the tool to create ads on Facebook

Facebook Ads is the platform or system you use Facebook to carry out all kinds of advertising campaigns within these social networks. Creating ads on these two “super platforms” can bring important benefits to any company, brand, business... because it is possible to achieve a lot of visibility due to the large number of users who have profiles created on both networks.

Advantages of advertising with Facebook Ads

Facebook advertising campaigns are reaching more and more popularity, especially among the small businesses that see in this giant the opportunity to easily and for little money reach their potential audience. Below we will list some of the main advantages of Facebook Ads.

• 1.- As we have already said, the main advantage of the social network is the impressive (and growing) number of users, of all ages, tastes, interests... Currently Facebook has more than one billion active profiles willing to give “like” to your page.

• 2.- The second great advantage is the price, which makes more and more SMEs plan the creation of these campaigns. With Facebook Ads increase traffic from your PrestaShop store and watch the conversion you get from your investment.

• 3.- Facebook allows segmentation to be able to choose who you want me to see your ad. Remember we indicated many personal data in our profiles: age, sex, city, marital status, political orientation, tastes, hobbies... that in this case will help you identify your potential audience.
• 4.- You can measure the performance of your campaign automatically as Facebook Ads provides information about your ads. In this way you will be able to identify what content works, which attracts your audience and know its effectiveness to enhance some and discard others. In addition, Facebook allows create as many campaigns as you want, with the expense you want, and stop them when you need, so there will be no problem removing the ad that is not providing the expected results and start over.

How is the price of an ad campaign set on Facebook?

To set the cost of posting an ad on Facebook there are two systems:

• • - CPC or cost per click: It consists of subtracting your account balance when users click on your ads.
  • - CPM cost per 1000: Recover account balance when your ad has shown 1000 times.

The price of each click or print is set by a combined bid and ad efficiency system (similar to the operation of Google Adwords). Basically, if users are interested in your ad and visualize it, it will appear more times than someone else who is paying the same CPC.

If you want to achieve effective advertising campaigns on Facebook and other social networks don't hesitate to contact us and we will be responsible for creating a tailor-made campaign for your business and designed for your potential audience. Be cool.